About me
I’m Adriana de la Cruz Duffo, a sales leader with over 15 years experience in commercial growth.
I like turning big goals into steady, sensible revenue. I come in when the stakes are high and you need clear thinking, a simple plan and a team that can deliver without drama.
I’ve spent my career building and leading go-to-market efforts for start-ups and SMBs, and I’m as comfortable in the boardroom setting direction as I am in a pipeline review coaching the next step on a deal.
My style is straightforward: I listen, cut through the noise and focus on what will actually move the business. I help choose the right markets, shape a proposition buyers care about, and set a working rhythm the team can keep. I work closely with Product and Customer Success so wins stick, and I mentor leaders so good habits last.
How I help
Turn your goals into a clear, workable route to market.
Build or level up the sales team and day-to-day cadence.
Lift the quality of conversations and decisions across the funnel.
Align sales with product and customer success to create lasting value.
If you want a calm, senior operator who brings focus and momentum, I’d be glad to help.
Contact
Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!