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Commercial Consulting
Home
Services
Blog
About Me
FAQs
Contact
BOOK A CALL
Home
Services
Blog
About Me
FAQs
Contact
BOOK A CALL
Build a sales process that actually drives revenue growth
Adriana de la Cruz Duffo 10/29/25 Adriana de la Cruz Duffo 10/29/25

Build a sales process that actually drives revenue growth

Most sales orgs don’t have a pipeline problem. They have a process problem.

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You believe there’s a sales talent shortage? You may have a sales leadership gap
Adriana de la Cruz Duffo 10/28/25 Adriana de la Cruz Duffo 10/28/25

You believe there’s a sales talent shortage? You may have a sales leadership gap

After two decades of building and restructuring commercial teams across markets — I can tell you…

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Liderazgo con alma: Historias reales de mujeres que inspiran
Adriana de la Cruz Duffo 10/28/25 Adriana de la Cruz Duffo 10/28/25

Liderazgo con alma: Historias reales de mujeres que inspiran

Una historia de éxito en ventas, liderazgo internacional y cómo hacer crecer un negocio desde cero.

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From sales management to strategic growth: Why I no longer do “Just Sales”
Adriana de la Cruz Duffo 10/28/25 Adriana de la Cruz Duffo 10/28/25

From sales management to strategic growth: Why I no longer do “Just Sales”

The biggest growth leaps happen when sales is treated as a strategic lever, not a numbers game.

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Switching from high performance to high impact: The Future of Leadership
Adriana de la Cruz Duffo 10/28/25 Adriana de la Cruz Duffo 10/28/25

Switching from high performance to high impact: The Future of Leadership

Shifting from a high-performance mindset to a high-impact approach is no longer optional

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Why the Old Partner Model is Broken—And How to Fix It
Adriana de la Cruz Duffo 10/28/25 Adriana de la Cruz Duffo 10/28/25

Why the Old Partner Model is Broken—And How to Fix It

The software industry has a partnership problem.

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Bridging global trade and investment barriers for Nigerian corporates
Adriana de la Cruz Duffo 6/19/19 Adriana de la Cruz Duffo 6/19/19

Bridging global trade and investment barriers for Nigerian corporates

Expanding into new markets

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Commercial Consulting

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