I partner with start-ups and SMBs that are at a turning point — entering a new market, professionalising sales, preparing for a stronger growth phase or bridging a leadership gap. I’m comfortable with founder-led sales, first sales teams and more established groups that want sharper execution.

You get senior leadership without the full-time overhead. I bring the judgement, structure and coaching of a seasoned VP to set direction, steady the pipeline and develop your managers, while you keep flexibility on cost and commitment. It’s ideal when you’re scaling, entering a new market or bridging a leadership gap.

We agree a steady rhythm of involvement. I own the commercial plan and the weekly cadence while developing your leaders so the system runs smoothly without me.

We have a short call to pressure-test your goals, map the next moves and decide if we’re a good fit. If we are, I’ll outline a 90-day plan and a clean proposal so we can get started.

You’ll get a clear plan, tighter focus, better conversations with buyers, a steady weekly rhythm, cleaner forecasts and a team that knows what good looks like—and you’ll see progress in the first weeks, not months.

I work shoulder to shoulder with sales while staying tightly linked to Product, Marketing and Customer Success. I coach managers, run deal reviews, and make sure what we sell matches what we deliver.

I work shoulder to shoulder with your team and leave them stronger. First I diagnose what’s really going on and design a simple plan with clear roles and targets. I build or level up the team and tools, and put the playbook in place. I enable through coaching and a steady weekly rhythm. Finally, I scale what works into new routes and regions.

Yes. I run practical, on-the-job coaching for sellers and managers: deal reviews, call prep, discovery and negotiation drills, and manager routines that turn feedback into habit. I tailor short workshops and simple playbooks to how your buyers decide, and I stay close enough to help your team apply it in live conversations so performance actually shifts, not just for a week but for good.

I keep it simple and transparent. Fractional leadership is on a monthly retainer. Projects and workshops are fixed-fee. We’ll agree the scope together.